Mech Consult delivered a series of impactful communication and media campaigns as part of the German-funded project “Ghana Job fair (Hybrid Edition) 2021” which aims to contribute to efforts to improve national labour market conditions in Ghana.

The Jon Fair launch event delivered a combination of mass communication, TV commercials, and radio promotions in Accra, Takoradi, Bono/Ahafo, and Northern Regions. The campaign achieved remarkable results, leading to the registration of over 5,000 participants and broader awareness of the GIZ’s support to Ghana’s labour market.

The “Mental Health” campaign combined media events with live coverage on JoyNews TV, and online platforms including Facebook and YouTube. This approach effectively disseminated information highlighting the mental health needs of the vulnerable during the COVID-19 pandemic. The campaign’s reach exceeded expectations, making a significant impact on mental health awareness in Ghana.

The “Return and Reintegration” campaign focused on GIZ’s support to Ghana, using press release, and interviews with national media, to effectively convey messages of sustainable development.

The “World Remittance Day” event focused on creating awareness about how stakeholders can strategically use, mobilize and utilize remittances in Ghana to achieve targeted development goal. Utilising a multi-channel approach, the event reached millions of people through event publicity, and social media while also engaging with stakeholders.

Lastly, the “The Returning Experts Alumni Network Ghana (RANG)” campaign fostered a sense of national pride among returnees from EU countries especially Germany who are making significant contributions to Ghana’s economy. With persuasive press stories, and media programming, the campaign effectively showcased the impact of the initiative and how Germany is supporting Ghana to create sustainable jobs for the youth to curb irregular migration.

Mech Consult’s implementation of impactful communication outputs in Ghana demonstrates our ability to design, execute, and evaluate complex campaigns as well as our flexibility to challenging situations having delivered the campaigns during the pandemic.