EU Delegation to Ghana
International Development
Event Management | Communication
Study In Europe
Erasmus+ is one of the EU’s most significant instruments for youth and academic development. In Ghana, awareness of the programme and of the broader landscape of EU Member State scholarships remains uneven. Many prospective students and academic institutions lack a clear picture of what is available, who offers it, and how to access it.
The EU Delegation needed an event to close that gap, bringing together five EU member states and their scholarship offerings in direct contact with students, universities, and student unions in a format that felt like genuine exchange rather than a promotional display. At the same time, the event needed a media strategy capable of extending that conversation to a national audience who would not be in the room.
Delivering both required a single partner capable of managing the full complexity of a multi-exhibitor diplomatic outdoor event while running a disciplined communications campaign in parallel.
What We Did
Mech Consult co-organised the event end-to-end alongside Ecorys, managing venue, logistics, branding, and communications as integrated workstreams from concept note to post-event reporting.
We began by scouting venues before confirming the EU Ambassador’s Residence. We identified and managed all suppliers, including canopies, exhibition tables and infrastructure, cocktail tables, centrepieces, LED screens, lighting, cleaning services, and backdrop production. Catering covered local drinks and snacks, as well as European finger foods. Entertainment included a DJ and a live mini-band. We produced 90 accreditation tags across three categories — exhibitors, media, and crew — and arranged mobile facilities and water provision for guests. We engaged Caleb Kudah, co-host of the Citi FM Breakfast Show, as event MC.
On communications, we developed all event branding and social media content, circulated press releases, designed the photo backdrop and all branded venue materials, managed media accreditation and on-the-day coverage, and conducted post-event media monitoring and story clipping.
The Outcome
200 participants attended alongside 17 exhibitors representing scholarship programmes and exchange opportunities from France, Germany, Hungary, Italy, Spain, and Erasmus+. Five EU Member State representatives engaged directly with prospective students, university partners, and student union representatives throughout the evening.
10 press articles were published across tier-one outlets. 4 television spots and 2 radio spots aired, meeting all broadcast targets. Media reach reached 6.8 million. The 10 million reach target was not fully met, reflecting the structural reluctance of some Ghanaian media outlets to cover diplomatic events without commercial arrangements, a challenge that execution alone cannot resolve and one that Mech Consult has flagged as a strategic priority for the EU Delegation’s long-term media relationship-building.
200 photographs and a one-minute video summary were delivered to the EU Delegation as required. The event format — networking, a panel discussion with academic and student partners, and direct engagement with member-state scholarship representatives — created the conditions for meaningful, face-to-face scholarship discovery that a media campaign alone could not replicate.
